Case Study: Reitan Distribution

Through an agile and flexible implementation approach, Reitan Distribution achieved a competitive edge through their new ERP system. Reitan Distribution is a logistics and procurement company employing app. 12,000. They supply app. 1,000 stores in Denmark, including REMA 1000, 7-eleven, Circle K and Q8

Dynamics AX supporting complex logistics

Reitan Distribution (REMA 1000) initiated their Dynamics AX implementation with another AX vendor. But more agility and flexibility was needed in the process.

After transferring to 9altitudes as their AX supplier, the project really succeeded – without affecting the daily supply of groceries in Denmark.

"We went into operation on a Friday and on the following Monday we were full-scale on the AX. We see this as a success story"

Benefits with ERP

Through an agile and flexible implementation approach, Reitan Distribution achieved a competitive edge through their new ERP system.

Competent business sparring

Through the collaboration with 9altitudes, Reitan got a partner who constant challenges business decisions to ensure value.

A flexible and simple solution for users

Reitan has a complex solution with a high degree of automation resulting in the most efficient distribution solution for their different business lines.

A competitive advantage

Reitan got a Dynamics AX that is customized in key areas to provide a competitive advantage for their daily operation.

9altitudes takes ownership

Reitan Distribution initially had another provider implement their new ERP solution. However, they wanted a more agile process, where deviations from the plan were not seen as obstacles but simply as factors to navigate.

When choosing 9altitudes to complete the project, it wasn’t just the agile process that made the difference.

“Already in our first meeting, we sensed that they understood our business. They had worked on similar projects before and knew what truly matters when running logistics at our scale.”

Reitan has had a dedicated core team of 9altitudes consultants, which has been crucial for building strong relationships and deepening collaboration.

“The 9altitudes consultants worked closely with our team, executing an iterative development process. We feel like we ‘bond’ well together – they adapted to our culture and the way we operate our business.”

Challenging decisions

9altitudes is a company that takes ownership, which also brings challenges. Reitan is challenged on whether the desired customizations add the expected value.

“Our Dynamics AX is far from standard; it is a fully customized system in key areas, and we feel that it has given us a competitive advantage. The system manages our business efficiently and optimally, supporting the way we operate.”

During the implementation, the focus areas have been the ability to perform immediately and creating simplicity for users. This has resulted in a complex solution for Reitan that can handle many tasks ‘on its own,’ enabling them to create the most efficient distribution solution for each partner.

About Reitan Distribution

Reitan Retail and distribution is a leading retail company in the Nordic and Baltic regions, operating in discount grocery, convenience, and mobility across seven countries. With brands like REMA 1000, Narvesen, and Uno-X Mobility, it focuses on efficiency, sustainability, and strong local ownership. The company’s franchise model emphasizes simplicity and customer-centric operations.

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Case Study: Reitan Distribution

Dynamics AX supporting complex logistics