DKG (De KeukenGroep) selects Microsoft and 9altitudes for AI-driven transformation of customer and sales processes

Discover why they choose 9altitudes, and what we will be building

DKG, the market leader in the Dutch kitchen industry, has selected Microsoft and 9altitudes as strategic partners for the digital transformation of its customer-facing processes. The company chose Microsoft Dynamics 365 as the platform to optimize customer service and sales, with 9altitudes as the implementation partner. The entire sales process was jointly supported by Microsoft and 9altitudes.

DKG logo
DKG kitchen

The decision followed a thorough selection process in which DKG clearly outlined its ambitions and challenges in a comprehensive RFP. The organization aimed for an integrated solution that not only optimizes the customer journey but also allows for scalability, AI integration, and future-proof innovation.

Key requirements included improving response times in customer contact, increasing efficiency in sales processes, and gaining deeper customer insights through data analysis and AI.

Microsoft Dynamics 365 Customer Service Premium and Sales Premium proved to be an excellent fit for these needs. Combined with the powerful Microsoft platform, the underlying technology stack - Microsoft Dataverse and the Power Platform - offers integrated AI capabilities such as Copilot and a customer portal that enables customers to manage their own data and progress.

This technology empowers DKG to personalize customer interactions, automate processes, and better support employees in their daily work.

The implementation is being led by 9altitudes, an experienced Microsoft partner with deep expertise in the manufacturing industry. 9altitudes stands out for its focus on customer intimacy and its ability to translate technological solutions into tangible business value.

By leveraging proven methodologies and industry-specific knowledge, 9altitudes helps organizations like DKG realize their digital ambitions.

DKG parts
DKG factory

About DKG

DKG (De KeukenGroep), parent company of Bruynzeel Keukens and Keller Keukens, is the market leader in the Dutch kitchen industry.

The company manufactures and sells kitchens, serving both B2B and B2C markets. Innovation, customer focus, and sustainability are central to DKG’s strategy. By investing in digital technologies, the organization aims to strengthen its leading position and elevate the customer experience.

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Digital business transformation is what we do. Making sure organizations are ready to deliver for the end customer of today and those of tomorrow. Thanks to our industry expertise, we are able to combine speed and quality into your digital transformation journey.